Investing in Sustainable Practices Certification for Greater Market Penetration

Written By Aacini Huerta

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Aacini Huerta

Strategic Architect and Branding Professional

A self proclaimed connoisseur of time, he is an avid writer and passionate reader; his favorite subjects are philosophy, economics & business, and history.
You’ll have a hard time getting him to sit through a novel (unless it’s dystopian), but it’s not rare to see him reading the cereal box. 

Beyond writing, reading and business; he supplements life with cooking, traditional carpentry, freediving & trail running, raising his two sons, and spending time with his wife.

https://www.aacinihuerta.com
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